Insurance Nerds Interview

Our CEO, Sivan Iram, recently appeared on Insurance Nerds with Tony Cañas to discuss how Flow is revolutionizing the industry. Sivan discusses market gaps, enhancing efficiency, and paving the way for a more streamlined and fulfilling insurance ecosystem.

Flow is a digital wholesaler connecting agents and carriers in financial lines. Since our founding in 2021, our mission has been to transform the wholesaler experience for agents and underwriters alike. We combine advanced technology with a human touch. Our expert brokers navigate evolving regulatory landscapes and work closely with agents and preferred carrier markets.

“Flow is built for your happiness. No one else can claim that.”

Here are the highlights from the conversation:

Specializing in Middle Market Solutions

Flow is dedicated to serving the middle market sector, an area often neglected by traditional wholesalers. Most agents are well-versed in placing common lines of business directly, such as general liability, workers' compensation, and property insurance. However, regarding specialty lines, agents rely on wholesale partners with the necessary expertise and market access. Traditional wholesalers excel with large enterprise accounts but often ignore the mid-market and smaller commercial policies due to profitability concerns. Flow’s efficient processing allows us to lower the profitability threshold, making it worthwhile to provide high-quality service and insights even for smaller placements.

Leveraging Technology & Human Expertise

At Flow, we integrate advanced technology with human expertise. This dual approach enables us to offer unparalleled service to our clients. More carriers are developing instant quoting capabilities and algorithmic underwriting for specialty lines, creating faster turnaround times. AI, although often viewed as a buzzword, is a game-changer for us. It helps automate tasks such as quote analysis and submission acknowledgment, freeing up our brokers to focus on providing expert advice and client-ready materials.

Overcoming Industry Challenges

The commercial insurance space is deeply rooted in tradition, making change a challenge. Flow addresses this by interacting with agents via email—the “easy button”—to avoid the dreaded "portal fatigue." Our internal tools enable brokers to place business quickly and efficiently, while AI handles the tedious data extraction and processing. This approach ensures clients receive timely and accurate service, making the process as seamless as possible.

Meeting Carriers Where They Are

With our network of 50 carriers, we can meet carrier partners where they are. Whether they prefer submissions via API, portal, or email—we accommodate their needs. Our goal is to provide the best options for our clients without limiting choices based on the carrier’s technological capabilities. This flexibility enables us to maintain high quote-to-bind ratios and build strong, productive relationships with our carrier partners.

Rebranding to Reflect Our Mission

Our recent rebranding from Capitola to Flow embodies our commitment to movement and dynamism in the insurance space. The term "Flow" signifies a state of optimal performance and happiness, where professionals can thrive without the tedium of manual processes and avoid burnout. Our vision is to create an environment where insurance professionals feel fulfilled, efficient, and inspired to keep climbing.

Embracing the Future of Cyber Insurance

We expect that cyber insurance will eventually be utilized by every company in the US and will become as ubiquitous as business owner policies (BOPs). Flow is committed to educating clients and retail agents about the importance of cyber coverage. By partnering with agents, we aim to ensure businesses are adequately protected against evolving cyber threats.

Redefining Wholesale Insurance

Flow is not just another player in the insurtech space; we are redefining the wholesale experience for agents and carriers alike. Our combination of advanced technology and human expertise allows us to provide exceptional service and insights, transforming how specialty lines are placed and managed. As we continue to grow and evolve, we remain dedicated to creating a more efficient, fulfilling, and dynamic insurance ecosystem for the benefit of our clients. 

For more insights, watch the full video below.